In a previous post, we talked about the importance of "screens" when constructing a TV plan and that while traditional TV still leads in terms of demand and viewership, alternate screens such as YouTube and Hulu are growing.A Certainly the desire to view in alternate formats is significant, but so also is the increasing quality of video content.A Ad spend in online video is predicted to be up 29% in 2013, doubling what was spent just four years ago.A Hulu's paid subscriber base has more
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