It's radio with the benefit of digital assets, and it's increasingly being incorporated into Media Plus+ radio campaigns. Pandora is user designed radio offering an advertiser web and mobile audio, video and banner advertising options. The web and mobile audio component is a :15 or :30 second audio ad that is inserted in song breaks. One ad runs about every 15 minutes and cannot be skipped. The ad exclusivity is a benefit to advertisers since there is only one spot that runs, and only 4
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