At Media Plus+, as we do "TV" planning, more and more we talk about screens rather than just the "traditional" live TV, andA Nielsen's recently released cross-platform report provides data on why this is important.A The average American spends more than 41 hours each week engaging in content across multiple platforms.A While live TV still accounts for the majority of hours, as chart one indicates, there is an increasing A amount of time shifted viewing occurring as well as video accessed
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