At Media Plus+, as we do "TV" planning, more and more we talk about screens rather than just the "traditional" live TV, andA Nielsen's recently released cross-platform report provides data on why this is important.A The average American spends more than 41 hours each week engaging in content across multiple platforms.A While live TV still accounts for the majority of hours, as chart one indicates, there is an increasing A amount of time shifted viewing occurring as well as video accessed
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Showing posts with label tv. Show all posts
Showing posts with label tv. Show all posts
Thursday, May 7, 2015
Sunday, April 19, 2015
Media Spending Forecast
Media Life Magazine and its counterpart, Media Economy Newsletter recently printed its media spending forecast through 2015. This forecast provides us with good information on what's hot and what's not.
It also provides Media Plus+ clients and friends with some idea of what they can expect to see in terms of integrated media planning recommendations coming their way.
Overall, media spending hit its peak in 2007 (remember those days), and while there is significant growth in some media, not
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It also provides Media Plus+ clients and friends with some idea of what they can expect to see in terms of integrated media planning recommendations coming their way.
Overall, media spending hit its peak in 2007 (remember those days), and while there is significant growth in some media, not
Read more...
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