At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content for 2015.
The hands in the air were far, far fewer when Lee asked how many in the audience had been allocated an equal amount of resources for the development of that additional content.
82% of senior executives are say more content is a significant driver in their buying decisions according to a report
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